Customer and Stake Holders satisfaction – We continue to adhere to and live by the core values established in our early days: to know, serve and trust, striving for perfection and simultaneous promotion of all interests. Our collective identity is maintained by our shared commitment to these values, which together form a virtuous circle. We promote the interests of all our stakeholders by knowing them well. Our thorough knowledge of them and our business enables us to serve them better. Our engagement with and service to our customers and stake holders builds mutual trust, this trust is enhanced by continually striving for perfection and promoting their interests and society in general. The values we share serve as a compass for everyone in our organization, guiding our behavior and representing the foundation of our culture.
Transparency in Business Practices – Business transparency is not just something customers want, it is necessary for our business that wants to grow. While transparency as a concept is often most visible in the realm of social responsibility and compliance, its real benefit is when it’s seen as a business priority.
Vision on Long Term Goal – We adhere to conservative financial policies and continually strive to efficiently utilize available resources. We strive to improve business as much as possible with our resources in hand rather that becoming over ambitious and depending upon heavy leveraging from bank and outside financial institutions. Therefore keeping a slow and steady approach to achieve our long term goal and ensuring sustainability.
Focus on Core Competencies – Excellence is never an accident. It is an act of deliberate design. Over the past 50 years we have developed experience and expertise in Steel Rolling & Bright Bar for long products and sections. Working closely with global equipment builders and with top Indian Companies like Tata Steel, SAIL, RINL, Hindalco, BHEL etc., we have made ourselves conversant with their best practices in design, manufacturing and stringent quality standards. By giving meticulous attention to detail in every aspect of business, we continue to improve and establish a benchmark with the best in the industry to ensure Customer Satisfaction, in terms of Product Quality, Reliability and Service. We have constantly up-dated ourselves with the latest development in the field of long product Rolling Mills from time to time.
Safety & Environment – We consider environmental protection, occupational health and safety at work as important as providing quality products. We focus on prevention of incidents or accidents that might result from abnormal operating conditions on the one hand and as well as reduction of adverse effects that result from normal operating conditions on the other hand. People are the key to the success of any industry and ours is no exception. The health and safety of our employees, workers, their families and stake holders is a big concern for all involved in our organization.