Principles: Business is conducted in all respects according to rigorous ethical, professional and legal standards.

Accountability: At each level the management is responsible and answerable for executing the job and thereby delivering the results.

Feedback: Open communication in the workplace enables members to receive feedback on their performance.

Empowerment: Individuals perform best when they self-manage and delegate effectively. Managers are responsible for building the skills of their teams.

Planning: Having a vision of the future, encouraging innovation and  improvement, and championing continuous learning.

Sensitivity: Responsiveness to customers keeps us ahead of the competition, sensitivity to colleagues makes a happier organization.